How real estate agents and mortgage brokers earn (and sell) more listings
with email newsletters from Tidings
Real estate is an ideal category in which to send email newsletters, given the pace and impact of external changes on the market. In the mortgage industry alone, rates can swing wildly on a weekly or even daily basis!
But given that your clients move on average every 7 years, how do you stay top-of-mind to ensure they hire you to represent them again on their next sale or purchase?
Tidings helps you build lifelong relationships with your clients, serving as a bridge in the years between their activity as a client and encouraging them to spread the word to their friends or family members who may be about to enter the buying or selling process.
Let your clients know about:
- New listings / open houses from you or your agency
- New market reports for your community
- Upcoming events in the key neighborhoods you serve
- New businesses that have opened in the neighborhoods you serve
- Content from referral partners like mortgage or home services professionals
- And of course, reviews from other satisfied clients!
You may already be sharing these kinds of things with your social media followers–but especially in real estate, sharing via email is so much more personal, visible, and effective. So expand the reach of your content — without any additional effort — by sharing automatically via your Tidings newsletter.
Adding RSS feeds as content streams from which you can choose articles when building your newsletter, or installing one of our bookmarklets to enable one-click saving on the fly makes it even faster and easier to send.
“Tidings is a great digital vehicle to send items of value to your database. My open and click rates are insane!!!!!! I would highly recommend Tidings newsletters!!!!!!!”
–Eric McCormack, EPM Realty, Oregon