David Mihm
August 23rd, 2018

MY ANSWER:

From where I sit, the impact of citations on local search rankings has changed significantly over the last 4-5 years. In two major ways:
– key citations have become table stakes in many industries (i.e., if you’re not there, you probably won’t rank) but rarely if ever move the needle in competitive markets.
– given the rising importance of reviews and Knowledge Panel engagement, the relative value of citations overall is definitely in decline.




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