David Mihm
April 26th, 2018


It’s important, but it’s not the silver bullet it was a decade ago when I started in this space. SEO has become much more competitive, and because Google’s monetizing the SERPs so much more heavily, there are fewer winners than there used to be.

I position SEO somewhere in the middle of the Local Marketing Stack. There are many more fundamental components to execute first — which will make your SEO more successful, anyway.

More Local Marketing Q & A:

What’s the impact of citations on local search rankings?
What’s the best way to track local SEO rankings?
What’s the most important data aggregator for local search?

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