David Mihm
April 26th, 2018


Mobilegeddon is actually overblown, IMO, as so much of what is happening in local search, these days is happening on the Google SERP, not on your website. Google knows that small businesses lack the engineering teams and budgets to build websites with a great user experience, so they are providing that experience to searchers via your Knowledge Panel.

Tactically, I would run my site through Google’s mobile-friendliness tool. If it looks decent, you are good. If it doesn’t, time to move your website to Squarespace or a responsive WordPress theme. (And if you are not already on one of those platforms, moving will probably help your overall SEO in the long run anyway).

More Local Marketing Q & A:

What’s the most important data aggregator for local search?
How important is SEO to a local business?
What citations matter for local search?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.