The Local Marketing Stack

Accounting & Bookkeeping

Zone 1 • Difficulty: • Free Options Available

Unless you’re an accountant, accounting is probably not the most appealing part of running your own business. But at the end of the day, all businesses need a way to keep track of their income and expenses, and as long as there’s an Internal Revenue Service, a record to show in case of an audit.

Why your accounting software is part of a marketing stack
Your accounting software is also an important repository of customer data that other software can leverage for marketing and re-marketing.

Three key considerations:

• How easy is it for you to use?
  You don’t want to waste hours on a system that is too confusing for you or requires unnecessary data entry or analysis.
• How easy is it for your accountant to use?
  When tax season runs around, you don’t want to rack up a huge bill with your accountant because they can’t figure out what your numbers mean or where to report them to the IRS.
• How much does it cost?
  Keeping in mind that time is a cost as well as money, does it fit your budget?