The Local Marketing Stack
Accounting & Bookkeeping
Zone 1 • Difficulty: • Free Options Available
Unless you’re an accountant, accounting is probably not the most appealing part of running your own business. But at the end of the day, all businesses need a way to keep track of their income and expenses, and as long as there’s an Internal Revenue Service, a record to show in case of an audit.
Why your accounting software is part of a marketing stack
Your accounting software is also an important repository of customer data that other software can leverage for marketing and re-marketing.
Three key considerations:
- How easy is it for you to use?
You don’t want to waste hours on a system that is too confusing for you or requires unnecessary data entry or analysis.
- How easy is it for your accountant to use?
When tax season runs around, you don’t want to rack up a huge bill with your accountant because they can’t figure out what your numbers mean or where to report them to the IRS.
- How much does it cost?
Keeping in mind that time is a cost as well as money, does it fit your budget?