The Local Marketing Stack
Scheduling & Booking
Zone 2 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $30+
If you run a high-volume service business like a salon, HVAC company, or landscaping company, for example, online booking is a win-win for you as a business owner and for your customers.
Reduced friction = more customers
Online booking services reduce the friction for customers to schedule an appointment with you and in many cases, the convenience factor might be the decision-making criterion for your prospects, particularly if they skew under-40.
For you the business owner, booking services can help you reduce no-shows via automated reminders, collect key information about your customers such as email address and social media profiles, help with accounting and payroll, and more.
Exposure beyond your own website
And on top of that, many booking service providers have integrations with major platforms like Google, Facebook, and Amazon, which can extend the reach of your business to these platforms (which may not be possible in some cases without online booking.)