The Local Marketing Stack

Branding

Zone 1 • Difficulty: • Initial Cost: $40+

While the old advertising adage is true that in the end, your customers define your brand, you can certainly influence that definition with a professional image.

The building blocks of a brand
Your logo, color scheme, messaging, and packaging and other collateral all play a role in this image, and consistency across online and offline media is critical.

Build up over time
But branding is not something that you set-and-forget, as this excellent Harvard Business Review article emphasizes. It’s something that requires constant cultivation, reinforcement, and improvement.