The Local Marketing Stack


Zone 1 • Difficulty: • Initial Cost: $40+

While the old advertising adage is true that in the end, your customers define your brand, you can certainly influence that definition with a professional image.

The building blocks of a brand
Your logo, color scheme, messaging, and packaging and other collateral all play a role in this image, and consistency across online and offline media is critical.

Build up over time
But branding is not something that you set-and-forget, as this excellent Harvard Business Review article emphasizes. It’s something that requires constant cultivation, reinforcement, and improvement.

See where Branding fits into the overall stack in:

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.