The Local Marketing Stack
Zone 1 • Difficulty: • Initial Cost: $50+
Roughly 90% of transactions still happen offline. And while we expect that number to decrease over time, it’s unlikely to fall under 80% anytime soon. No matter your business, it’s still important to present a good offline impression with items like business cards, menus, posters, and presentations.
Important regardless of customer source
Good photos and professional branding go a long way towards this goal, but these kinds of collateral pieces are important to your overall ability to recruit and convert customers, even if you’ve attracted those customers digitally.