The Local Marketing Stack

Offline Collateral

Zone 1 • Difficulty: • Initial Cost: $50+

Roughly 90% of transactions still happen offline. And while we expect that number to decrease over time, it’s unlikely to fall under 80% anytime soon.  No matter your business, it’s still important to present a good offline impression with items like business cards, menus, posters, and presentations.

Important regardless of customer source
Good photos and professional branding go a long way towards this goal, but these kinds of collateral pieces are important to your overall ability to recruit and convert customers, even if you’ve attracted those customers digitally.

See where Offline Collateral fits into the overall stack in:


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