The Local Marketing Stack

Direct Mail

Zone 6 • Difficulty: • Initial Cost: $1500+

While digital marketing generally allows for more-pinpointed, lower-cost ad campaigns, done right, direct mail can be just as effective.

Still a thrill to receive
After all, there’s still a thrill for many people to open their mailbox and see what’s inside, and the level of competition in someone’s mailbox isn’t quite as fierce as on Facebook, Google, YouTube or other digital platforms.

Tie online and offline together
Plenty of options exist for direct-mail only, but it’s a good idea to work with a vendor that can tie your online and offline campaigns together to reinforce a consistent message.

More from an expert
The brilliant John Jantsch of Duct Tape Marketing has a few tips for executing direct mail campaigns here.