The Local Marketing Stack

Events

Zone 6 • Difficulty: • Initial Cost: $2000+

Events are a great way to spread word-of-mouth about your business, recruit new customers, and make a deeper connection with your existing customers.

Under-utilized content and media benefits
Done properly, they become content hubs, as you not only promote them on your website and social channels, but recaps after the event is over. And they’re great for SEO and organic social media because they get a lot of people talking about your business.

A big investment
But they are time-consuming to put on (especially without the help of a dedicated event planner), they can be expensive to travel to, and if you’re putting them on yourself, expensive to promote.

See where Events fits into the overall stack in:


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