The Local Marketing Stack

Customer Feedback

Zone 2 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $30+

Many small business owners are unnecessarily fearful of asking their customers for feedback on their product or service.  But beyond the obvious marketing value of positive reviews and testimonials, customer feedback helps you run a better business!

Using the concept of Net Promoter Score, you can

  • Identify your happiest customers and encourage them to share their experiences with friends, family, and through reviews.
  • Learn what creates “passive” experiences for your customers and how you can turn them into “active” promoters.
  • Capture “detractors” before they share a negative opinion with others, and give you the opportunity to save the relationship–not to mention correcting the problems and ensuring that future customers don’t experience the same thing.

Automate the process
Whether or not you decide to use Net Promoter Score per se, we strongly recommend implementing an automatic feedback collection mechanism that gives you a sense of how you’re doing with your target customers.

See where Customer Feedback fits into the overall stack in:

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