The Local Marketing Stack
Zone 5 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $150+
Depending on the study you look at, it costs between five and seven times as much to acquire a new customer as it does to retain an existing one. And one of the best ways to retain existing customers–and keep them coming back to your store or using your service–is through a loyalty program.
Taking the punchcard digital
Lots of businesses have traditional punch cards or VIP clubs, but making those programs digital can have considerable benefits.
Integrated with your point-of-sale system
The best loyalty programs integrate with your point-of-sale system, learn the buying patterns of particular customers, and nudge them with offers related to the products or services they’ve ordered from you in the past. They typically require a little bit of work on the front-end and become largely automated on the back-end.
Plays nicely with other marketing programs
Loyalty programs and brand marketing complement each other perfectly. A number of Tidings customers have implemented a loyalty program for personalized transactional marketing and a newsletter for brand marketing to stay top-of-mind with their customers and prospects.