The Local Marketing Stack

Name Address & Phone

Zone 1 • Difficulty: • Free Options Available

Your Name, Address and Phone are foundational to your identity as a business, and they’re not something you should change frequently, if ever.  If you’re just starting up, there are some less-than-obvious things to keep in mind—it’s harder than you might think.

  • When possible, your name should be descriptive, unique, and memorable.
    Sure, there’s moderate SEO benefit to using keywords in your name, but it’s easy to go overboard and that’s a short-term strategy. Before you settle on a name, consider looking at namechk to make sure there are acceptable social media profiles and usernames available, as well as the TESS portal of the U.S. Patent & Trademark Office. Even if you’re not planning to file a trademark application it’s a good idea to know whether there’s a high risk of brand confusion.
  • If you’re a local business (as opposed to e-commerce), your location should be in the city from which you intend to draw most of your customers.
    Locating in a suburb or surrounding town will make it much more difficult to draw customers from a population center. A home office is just fine but consider whether you’re OK with people knowing it about it in your marketing materials. Keep in mind that a P.O. Box will not be eligible for a listing by many major online business portals including Google My Business.
  • Should I get a local phone number or a toll-free 800 number?
    While 800 numbers may work well for ecommerce, if you’re a local business, area code phone numbers have actually been found to increase your conversion rate by as much as 100% in digital advertising case studies.
See where Name Address & Phone fits into the overall stack in:

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.