The Local Marketing Stack
Zone 6 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $50+
Very, very, very few small businesses should spend money on a native app–i.e. a software application distributed through the iOS App Store or Google Play.
Better options available
The primary reason is that so few consumers will use the app regularly, and typically the most useful features for small business owners (such as receiving appointment bookings, sending appointment reminders, or conversing with the customer) are easily accomplished with more widely-used technologies like SMS messaging or email.
Expensive and hard to market
Even if you’re able to build a unique, “killer” app, the expense involved in marketing that app, getting customers to download it, getting customers to use it regularly, and maintaining it, is better spent marketing your business itself.