The Local Marketing Stack

Paid Video

Zone 5 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $100+

Video remains an incredibly compelling medium for consumers, and although the number of traditional TV viewers continues to decline precipitously, online video consumption has never been bigger.  As a small business owner, this is great news!

YouTube is a bargain
In the old days, it would have costs thousands of dollars to produce and distribute a video ad on a major local TV channel. But thanks to YouTube, video ads have become much easier to produce on your own, and more affordable to advertise.

Powerful targeting options & reusability
Many of the same demographic targeting options are available that you’d expect from social media and display advertising, and in some cases you may be able to re-use/embed your advertising as content on your website or other social media channels.

See where Paid Video fits into the overall stack in:


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