The Local Marketing Stack

Photos & Videos

Zone 1 • Difficulty: • Initial Cost: $160+

As companies like YouTube, Instagram, Pinterest, and Snapchat have proven, we live in a visual culture.

A universal medium
Regardless of the platform on which consumers see your business, they want photos and videos! And good ones! ¬†Google My Business listings are twice as likely to generate interest with photos or a virtual tour, photos make up 93% of the most engaging posts on Facebook, and there’s not even any point to having a Pinterest, Instagram, or Snapchat account unless you’re going to post visually.

Usable and re-usable everywhere
One of the most important¬†investments you can make as you’re starting your business is in compelling photography and videography–assets that can be used in both online and offline marketing, and even in-store.

See where Photos & Videos fits into the overall stack in:


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