The Local Marketing Stack
Photos & Videos
Zone 1 • Difficulty: • Initial Cost: $160+
As companies like YouTube, Instagram, Pinterest, and Snapchat have proven, we live in a visual culture.
A universal medium
Regardless of the platform on which consumers see your business, they want photos and videos! And good ones! Google My Business listings are twice as likely to generate interest with photos or a virtual tour, photos make up 93% of the most engaging posts on Facebook, and there’s not even any point to having a Pinterest, Instagram, or Snapchat account unless you’re going to post visually.
Usable and re-usable everywhere
One of the most important investments you can make as you’re starting your business is in compelling photography and videography–assets that can be used in both online and offline marketing, and even in-store.