The Local Marketing Stack
Zone 6 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $10+
The worlds of SEO, content marketing, social media, and PR have gradually blended together over the past decade, and it won’t be long before they blend together entirely.
A long-term proposition
Regardless of what you call it, getting attention for your company from prominent media sources is one of the best long-term marketing investments you can make. But it takes time, and in many cases a significant budget, in order to be truly effective.
Relationships, relationships, relationships
While you can try to perform this outreach yourself, cold calls and cold emails rarely work (and sometimes backfire unless you’ve done your research about the recipient in advance). Hiring an expert who has relationships with the widest-reach publications and websites in your content arena is usually the best, and sometimes the only, way to get coverage from those outlets.