The Local Marketing Stack
Zone 6 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $250+
There’s no question that print ads can still be cost-effective, as long as you’ve done your homework about the demographics, geographics, and circulation of the publication in which you’re advertising.
Think HYPER-local to maximize your budget
Things like neighborhood circulars and high school programs (particularly if they also have an online sponsors section) are still excellent places to advertise. They’re low-cost, benefit your community, and are seen by a very targeted set of customers.
Mass media is too expensive
Mass-market newspapers and magazines–unless they’re published to extremely niche audiences–are generally poor investments relative to online media.