The Local Marketing Stack

Productivity

Zone 1 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $5+

Productivity is such a 90’s word, but we’re not sure what else to call the concept of “digital things your business will probably need,” like:

• Email addresses at your domain name
• A work calendar
• Basic software like documents, spreadsheets, and presentations

An integrated suite saves time and reduces complexity
Plenty of companies provide each of these components separately, but you’ll probably save yourself headaches down the road if you choose an integrated suite of tools.

Should be one-click to setup
Setting them up typically requires manipulating a few settings at your registrar, but many of the larger productivity providers (such as GSuite) have one-click integrations that take care of this for you automatically.