The Local Marketing Stack
Reviews & Testimonials
Zone 3 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $30+
Reviews and testimonials are some of your most compelling content. 88% of consumers trust online reviews as much as personal recommendations, and they’re one of the most authentic ways you can convey what it’s like to work with you or purchase from you.
Essential in many industries
Reviews and testimonials are great for SEO — and in many industries such as hospitality, personal care, and food/beverage, they’re essential. You often need a baseline number of reviews just to rank in the first place, and the keyword associations consumers use naturally when describing your business helps you rank for those keywords.
Big impact on conversion
Even more important than the positive impact reviews and testimonials have on rankings is their impact on conversion. The difference between 3 stars and 5 stars on Google is a full 25% increase in clickthrough rate, and displaying reviews and testimonials on your site increases the chance someone clicks to purchase, picks up the phone to call you, or drives to your business.
Institute an acquisition routine
The bottom line is that asking your customers if they had a good experience at your business should be part of your everyday routine. The vendors listed here can help you implement that routine.