The Local Marketing Stack
SMS & Messaging
Zone 4 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $20+
SMS is one of the highest-engagement marketing channels, with open rates regularly exceeding 90%, and clickthrough rates exceeding 6%. SMS marketing is extremely low-cost and can be very high-return.
A double-edged sword
But the intimacy of SMS that creates that engagement is a double-edged sword: your messages need to be compelling and timed appropriately in order not to lose the privilege of the channel (or the customer altogether).
Often integrated with other marketing components
Booking and scheduling tools, loyalty programs, and even review acquisition products all leverage (or should leverage) SMS as a primary communication channel. Apart from these services, you may be able to roll your own programs with a dedicated SMS marketing product.