The Local Marketing Stack

SSL Certificate

Zone 2 • Difficulty: • Initial Cost: $9+

An SSL certificate enhances the security of your website by confirming for visitors that you are who you say you are. It then encrypts information that they enter so that your website is the only entity that can read it.

Essential for eCommerce
Most businesses don’t need an SSL certificate (although Google has indicated that sites that use them may receive a teeny tiny ranking boost), but if you’re doing any kind of eCommerce or accepting personal information from your customers online, it’s absolutely essential.

Your hosting company should install for you
SSL certificates aren’t that expensive, and if you use our recommended hosting vendor (Flywheel), they’ll handle proper installation on your website for you.

See where SSL Certificate fits into the overall stack in:


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