The Local Marketing Stack
Zone 6 • Difficulty: • Sugg. D.I.Y. Monthly Budget: $10+
Similar to radio, broadcast ads are lower-rated in terms of effectiveness and return-on-investment than most digital marketing and advertising options.
Cord-cutters limit reach
TV ads are even more expensive to produce than radio, and with the number of “cord-cutters” (those who only watch TV through a streaming service like Netflix, Hulu, or Amazon Prime) rising dramatically, fewer people than ever will see your ads, particularly if your best customers are under the age of 40.
Most effective for branding
If you are able to produce a TV ad at low cost, then TV is as strong a medium as any to reinforce your brand, but in terms of direct conversions, there are simply many higher-performing, lower-cost options available.