Customer Success Story

Karin Kraska

Principal Owner
Forlight Marketing • Sparta, NJ

A LITTLE BIT ABOUT US

We are a Strategy-First marketing team that helps business owners who are looking for the right fix to their marketing vs. wasting time and money on the “quick fixes.” Our Strategy-First approach takes the guesswork out of marketing and helps even un-seasoned employees stay focused and productive.

KEY INDUSTRIES SERVED

Healthcare
Legal
Professional Services

SERVICE MODEL

Offers Tidings as a managed service, bundled with other offerings.

PREVIOUS EXPERIENCE WITH EMAIL MARKETING

Before Tidings, we were managing so many custom templates across so many email platforms that the process wasn’t scalable. We were reluctant to suggest a newsletter to clients as part of our overall marketing package!

HOW TIDINGS HELPS US

Tidings is easy to set up and customize with client branding. Before we would have to sift and sort through content to find the best content for the newsletter (OR we had to create it!)…

The Tidings platform pulls all of the relevant and recent content into one place in an easy to share format. It literally is a drag and drop process, which makes it easy for our team to manage while still offering quality content in a newsletter.

WHY SHOULD OTHER AGENCY OWNERS CONSIDER OFFERING TIDINGS TO THEIR CLIENTS?

“Tidings will enable an agency to offer a high-value service add-on, with a high-quality look and feel, but at a price that is easy to fit into the overall scope of your managed services packages.”

HOW WE HELP OUR CLIENTS SUCCEED WITH EMAIL MARKETING

We are so successful because we create systems for clients to manage their marketing, including newsletters. We believe many aspects of marketing can be simplified and easily accomplished by clients in less than 1 hour a week. Our clients appreciate the results without the added work.