By the NumbersRotary Club of Greater Bend
|Average minutes spent on newsletter||3-4|
|Typical open rate with Tidings||62%|
|Industry average open rate||24.11%|
|Typical click rate with Tidings||20%|
|Industry average click rate||2.57%|
Customer Success Story
Communications Committee Chair
Rotary Club of Greater Bend • Bend, OR
A LITTLE BIT ABOUT US
We are a Rotary club of roughly 125 dedicated professionals who share their time, money and resources to help make our local community and the world a better place.
Our club meets every Tuesday for lunch, where we have an engaging program featuring speakers on a wide range of social, political and economic topics, and our members and guests always come away more knowledgeable than when they arrived.
PREVIOUS EXPERIENCE WITH EMAIL MARKETING
Prior to using Tidings, we were hand-coding a newsletter every week, and it looked a bit primitive, and took a lot of time.
HOW TIDINGS HELPS US
Tidings makes it really easy to quickly aggregate the week’s news for and about our club. We pull from things shared on our Facebook page, our president’s announcements, reminders and signup notices from our committees, and what’s been posted on our blog in the past week.
Only some of our membership is on Facebook (and even those that are only see some of our posts), only some visit the website and the blog, and being able to combine it all into an email means we reach many more of our members with the week’s news and announcements.
For us, it’s not about growing customers/members/sales. It’s just a really great way to put out a professional-looking newsletter with very little effort and keep our members informed.
WHY SHOULD OTHER BUSINESS OWNERS CONSIDER USING TIDINGS?
“Tidings makes it easy to create an engaging email newsletter without consuming very much of your time.”
In today’s world, whether it’s a club like ours, or a business with customers, the news we want to share comes from a myriad of channels: our blogs, our social media pages, new content on our own websites, articles on other websites, etc.
The effort it takes to manually create a professional-looking email newsletter from all these sources often is so high and time-consuming that it’s hard to justify fitting that work in around the rest of our jobs…so it doesn’t happen, or happens rarely.
Using Tidings makes it possible to put this together and communicate your news, announcements, special offers, etc. in just a couple of minutes.