By the NumbersJust Mind
|Typical open rate with Tidings||50%|
|Industry average open rate||21.09%|
|Typical click rate with Tidings||15%|
|Industry average click rate||2.25%|
|Engagement improvements with Tidings||2x|
Customer Success Story
William Andrew Schroeder
Co-Director and Counselor
Just Mind • Texas
A LITTLE BIT ABOUT US
Just Mind is a center of excellence focused on providing comprehensive psychological care to adults, couples, teenagers and children. We understand that you have your choice of professional therapeutic clinicians. Our skilled group of mental health professionals are trained to meet the unique emotional and diagnostic needs of the clients they are matched with.
We pride ourselves on creating a comfortable and therapeutic environment where you and your loved ones feel comfortable sharing their successes and challenges without judgement.
PREVIOUS EXPERIENCE WITH EMAIL MARKETING
Email marketing was tedious and my kryptonite.
Have you ever felt like you are doing something you shouldn’t do in life? That was me with email marketing. It brought out my worst traits as I will miss errors/typos that I make and the process of creating a visually appealing newsletter is difficult.
I had used Mailchimp, Constant Contact, and newsletter templates from other companies that were supposed to make Mailchimp visually appealing and a breeze. None of these worked as promised and there were often errors which made things appear visually different in various people’s inboxes.
The whole thing left me aggravated and ready to burn the email marketing house down — meaning, I just quit doing it or automated it with a crappy implementation.
HOW TIDINGS HELPS US
Tidings was introduced to me as the savior to this process. I was skeptical given my experience but it really has made email marketing a breeze.
“I was skeptical given my experience but it really has made email marketing a breeze.”
I had been on the verge of hiring someone to keep up with creating a monthly newsletter but Tidings really does make the process very easy and it’s visually appealing. I haven’t seen anything else like it on the market and as a small business owner, this is a godsend for me.
I no longer throw up my arms in anger when I think about email marketing. It really only takes a few minutes a week.
WHY SHOULD OTHER BUSINESS OWNERS CONSIDER USING TIDINGS?
By pulling in content from social media, it makes it easy to put together topics of interests to my target market. I can give them access to our latest blog posts and curated content. All of this is wrapped in a visually appealing package, which is nice.
Certainly having a good call to action in pieces helps, but the process is made so simple. It reminds me of the difference between using a typewriter and using a computer — it’s night and day.
“It reminds me of the difference between using a typewriter and using a computer — it’s night and day.”
I tell people all the time that email marketing has a bigger ROI than just throwing money into that hole in the ground called Facebook promotions. If you want to gain access to your customers, email marketing has much greater value. You can easily put together a newsletter with Tidings and maximize the bang for your buck with email marketing.