By the NumbersOdysys
|Average minutes spent on newsletter||30|
|Typical open rate with Tidings||35%|
|Industry average open rate||20.44%|
|Typical click rate with Tidings||6%|
|Industry average click rate||2.25%|
Customer Success Story
VP of Strategy and Customer Success
Odysys • Bend, OR
A LITTLE BIT ABOUT US
Odysys provides website design, search engine optimization, marketing services, and performance analytics for independent hotels, B&B’s and inns.
KEY INDUSTRIES SERVED
|Hospitality & Accommodations|
Odysys offers Tidings as a managed service, bundled with other offerings.
PREVIOUS EXPERIENCE WITH EMAIL MARKETING
Before Tidings existed I wouldn’t have bothered doing it for our customers. It would have taken too much time to charge what our customers would pay.
WHAT WE LIKE BEST ABOUT TIDINGS
Really it’s all about how easy it is to quickly onboard a customer and start produce a newsletter for them. We love how we can ask customers about social accounts and publications to source for content and they’re always happy with the content we find to include in their newsletter.
We’ve been successful to date because email marketing is demonstrably effective. The return on investment of email is high. Most of our customers flailed at their attempts to do newsletters in the past, and they’re surprised at how well and how consistently they drive actual bookings for their hotel. The fact that Tidings streamlines the process makes the value proposition high for us as well.
WHY SHOULD OTHER BUSINESS OWNERS CONSIDER USING TIDINGS?
Tidings truly makes it simple to offer an email newsletter program.
In our experience, our customers don’t want to do email because they don’t think it’ll work, it’s hard to do, they don’t know what to include, it takes too, much time, they’re worried about ‘spamming’ people etc. With Tidings we easily overcome all those objections and the performance speaks for itself.