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of professional marketers rate it as the most profitable channel in terms of ROI.
Is the average Return on Investment from email marketing across industries.
Phone | |
Social Media | |
Text | |
U.S. Mail |
The reason email marketing is so profitable?
of consumers would prefer to receive communications from local businesses via email.
Source: Yodle Insights, "What Consumers Want from Local Businesses"
of ‘em prefer to receive communication from a business via email.
But...
of small business owners don't yet send a newsletter.
Time spent by small businesses on email newsletters
Not enough personnel | |
Not enough time | |
Not enough data | |
Not enough budget | |
Not the right software |
don't have the time or personnel to spend on email marketing.
of companies are integrating email and social channels together.
Tidings automatically syncs your branding and messaging from your social accounts with your email service provider, helping you maintain a consistent brand and voice across all of your key marketing channels.
The average email gets
the visibility of an average Facebook post.
Sources: Mailchimp Industry Averages, Locowise Data
They get
the visibility of an average Facebook post...
The
thing consumers would change about marketing emails is to make them more informational and less promotional.
Source: Adobe 2018 Consumer Email Survey
We help you build relationships with those customers by following the
content rule recommended by experts: 90% educational, 10% promotional.
Source: Hubspot
Our newsletters are automatically optimized for the
of subscribers who typically open on their mobile device
Source: 2018 Global Engagement Benchmark
“How often, if ever, would you like to receive promotional emails from companies that you do business with?”
We help you stay in touch with the
of subscribers who want to hear from you at least monthly.
Source: Marketing Sherpa
of subscribers have visited a store or website
have made a purchase (!)
Just because they received an email—even without opening it.
Sources: Litmus/Fluent
It's one of the few digital marketing channels you own. And it continues to be one of the most effective.
If you've ever tried email marketing and found it too difficult, too time-consuming, or not effective, I encourage you to try again using Tidings. Take a free trial and harness the power of email marketing for your business in 7 minutes or less.
Thanks for reading.
—David Mihm
Founder