Want to use any of these in a presentation or sales pitch to clients?
Download the slides here
Email marketing makes you money.
47%
of professional marketers rate it as the most profitable channel in terms of ROI.
44:1
Is the average Return on Investment from email marketing across industries.
It makes you lots of money, relative to cost.
| Phone | |
| Social Media | |
| Text | |
| U.S. Mail |
The reason email marketing is so profitable?
69%
of consumers would prefer to receive communications from local businesses via email.
Source: Yodle Insights, "What Consumers Want from Local Businesses"
Even millennials prefer email.
73%
of ‘em prefer to receive communication from a business via email.
But...
50%
of small business owners don't yet send a newsletter.
Time spent by small businesses on email newsletters
| Not enough personnel | |
| Not enough time | |
| Not enough data | |
| Not enough budget | |
| Not the right software |
64%
don't have the time or personnel to spend on email marketing.
59%
of companies are integrating email and social channels together.
How Tidings Can Help
Tidings automatically syncs your branding and messaging from your social accounts with your email service provider, helping you maintain a consistent brand and voice across all of your key marketing channels.
Reach a larger audience, with no additional work.
The average email gets
3X
the visibility of an average Facebook post.
Sources: Mailchimp Industry Averages, Locowise Data
Our customers do even better than that.
They get
5X
the visibility of an average Facebook post...
The
#1
thing consumers would change about marketing emails is to make them more informational and less promotional.
Source: Adobe 2018 Consumer Email Survey
Your content is authentic, in your voice, and highly relevant to your audience.
We help you build relationships with those customers by following the
90/10
content rule recommended by experts: 90% educational, 10% promotional.
Source: Hubspot
Our newsletters are automatically optimized for the
56%
of subscribers who typically open on their mobile device
Source: 2018 Global Engagement Benchmark
“How often, if ever, would you like to receive promotional emails from companies that you do business with?”
We help you stay in touch with the
85%
of subscribers who want to hear from you at least monthly.
Source: Marketing Sherpa
Just how powerful is email marketing?
35%
of subscribers have visited a store or website
33%
have made a purchase (!)
Just because they received an email—even without opening it.
Sources: Litmus/Fluent
