This accessible guide lays out a complete roadmap for success in Google’s local search results.

Written by the original curator of the Local Search Ranking Factors survey, David Mihm, the Local SEO Handbook will teach you:

• How to make the most of your free Google My Business page
• How to build your website in the most Google-friendly way possible
• Where to look for inbound links and citations for your business (and why they’re important)
• Best practices for acquiring customer reviews
• How Google thinks about local search results and the most powerful local ranking factors of the future