More Great Resources

2018 Local Marketing Predictions

November 30th • 8 Comments

While there’s always a chance for a radical change in the final month of the year, the last day of November seems as good a time as any to share my point of view on what’s coming down the local marketing pike in the last 12 months. To see how last year’s predictions held up …

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2017 Local Marketing Year in Review

November 28th • 5 Comments

While there’s always a chance for a radical change in the final month of the year, now seems as good a time as any to take a step back and reflect on the arc of 2017. Reviewing My 2017 Predictions I thought I’d start by recapping what I thought would be major trends in 2017. As you’ll …

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Survey Says: Newsletters Take too Long to Send for Most Small Businesses

November 10th • No Comments

Last month, we ran a Google Survey asking 500 U. S. small business owners a simple question: From start to finish, how long would you estimate it takes to create and send your company's email newsletter? The results strongly validated the rationale behind our product: newsletters simply take too long to send for most businesses.

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[Infographic] The Evolution of Local SERP Topography

July 25th • 8 Comments

Rob Bucci has called the study of Universal Search features “SERP topology.” Taking his brilliant insights as a cue, I hope this graphic helps at least directionally summarize my search worldview when it comes to where local search has been and where it's headed in the future.

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The Difference-Making Local Ranking Factor of 2020

February 22nd • 26 Comments

The power of links as difference-makers will fade over time as Google is able to ingest a broader range of engagement signals. David shares his theory on what will replace them.

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2017 Local Marketing Predictions: Part I, Search

December 5th • 15 Comments

This year's predictions are based on the extended analysis of the local search space I did during my time away from the industry in 2016. While they're less conservative than those I've made in previous years, my only real hesitation is whether they'll come true in 2017, or it might be 2018-19 before we really start to see their effects.

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2017 Local Marketing Predictions: Part II, Beyond Search

December 4th • 11 Comments

As you know from Part I of this year's predictions, I'm a little bearish on search as a universally successful, universally cost-effective marketing channel moving forward. Here are some thoughts on what we might see in adjacent markets in 2017.

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