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While COVID-19 has caused a precipitous drop in searches in many business categories, newsletters have seen a 5-34% increase in engagement. Here are Tidings' recommendations for building a great email program that *every* local business can execute, no matter how limited their time, budget, or marketing sophistication. If you’re not yet doing email marketing — or haven’t done as well with it as you’d have liked — there’s no time like the present to start!
A visual decision-making framework to help local business owners evaluate their digital marketing options.
An ongoing compilation of the most compelling statistics around email marketing.
Keyword research, title tags, links, and citations...reading the tea leaves of Google's strategic direction and market position, we think that's a dangerous recipe. Learn why, and how to adapt to the modern landscape.
TL;DR? Not enough small businesses are sending a newsletter—probably because it's too time-consuming.
60-second weekly updates highlighting news that impacts small business owners' digital media strategy.
The latest research, products, and innovation happening in the SMB digital marketplace.